By Sneha Nalawade, martechadvisor.com
DoubleVerify, a marketing technology and services company that authenticates quality and performance across digital and social platforms, announced that it now offers viewability measurement for native ad placements through its IQ Viewability Advanced suite of products. Nativo, a native advertising platform, is the first to partner with DoubleVerify on its new native viewability offering, and Nativo has now certified DoubleVerify on its Exchange.
From the Announcement:
“DoubleVerify is committed to maximizing ad quality and user engagement in a cross-screen and multi-platform digital marketplace,” said Wayne Gattinella, CEO of DoubleVerify. “Native advertising is a powerful platform for brands to engage consumers in an impactful and relevant way and we’re excited to partner with Nativo, the premier native advertising platform.”