LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel that promises to solve the attribution problem for marketers. If you spend money on marketing, figuring out which dollar, or combination of dollars, caused the customer to make a purchase can be difficult. The LeadsRx universal tracking pixel tracks attribution paths for each individual separately across all ad vendors so that marketers know exactly what is influencing each visitor’s decision to convert, to help them better direct their marketing spend.
Insights & Analytics
From the Announcement:
“The LeadsRx universal conversion tracking pixel works right alongside other pixels from the ad serving vendors like Google, Facebook, and AdRoll,” AJ Brown, CEO and cofounder at LeadsRx told me. “But the insights you’ll get from a universal pixel means you can remove the vendor pixels and get them off your site.”