By Tamar Weinberg, marketingland.com

Summary:

In addition to subreddit ad targeting, an offering Reddit has provided for a while — the company is extending its product to interest targeting: targeting audiences based on predefined interests such as sports, gaming, music, etc. that will be informed by which communities they frequent.

Function:

Content Marketing, Targeted Advertising

From the Announcement:

CEO Steve Huffman stated “A targeted ad is more relevant to users and more valuable to advertisers.”

Reddit Profile on CabinetM

 

 

Read the full article at Marketing Land

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