By Tamar Weinberg, marketingland.com
In addition to subreddit ad targeting, an offering Reddit has provided for a while — the company is extending its product to interest targeting: targeting audiences based on predefined interests such as sports, gaming, music, etc. that will be informed by which communities they frequent.
Content Marketing, Targeted Advertising
From the Announcement:
CEO Steve Huffman stated “A targeted ad is more relevant to users and more valuable to advertisers.”