By Smarter Click, prnewswire.com
Smarter Click Technology has acquired Admedo’s performance marketing company MDNA Media this week. Smarter Click Technology already offers their clients on-site remarketing through Smarter Overlays and Smarter ReMail; this acquisition will enable the provision of accessible and transparent programmatic advertising to their clients.
From the Announcement:
“After a fantastic year on year growth from the efforts of a growing Smarter Click team, we’re excited to further increase our product portfolio and reach within the digital space with avid Ayre appointed as UK Country Manager. Acquiring the MDNA platform supported by Admedo’s technology will allow us to continue offering clients a fully transparent platform and to engage and convert customers at every stage of their interaction with the brands that we are working closely with. Both company’s ethos of transparency and accessibility are something we intend to maintain and scale” said Ennis Al-Saiegh, co-founder of Smarter Click.