When you own a restaurant, there’s long hours, interesting personalities, and the ever-changing nature of dealing with the public. One thing you should be able to count on is your marketing.

In an excerpt is from the staff of Entrepreneur Media’s book Start Your Own Restaurant and Morewriters note a a few ways to market your new business: Word of Mouth, Website, Social, PR and Community Involvement. That’s awesome, but you’ve got to make sure you’re getting the right prices for meat and vegetables, you need to hire more waitstaff, and there’s an argument in the kitchen. How do you do it?

Step 1: Automate. Figure out the strategy and then get some tools to do the work for you. Track email success, post specials to social media, build a database of loyal customers who can be your best online advocates, and monitor what is said about your dining room on social media.

Step 2: Build a Stack. Go to CabinetM, build a free marketing technology stack and note what you’re using, what it’s costing you and what other tools it will work with in the future. Keep all the marketing stuff you are using in one place, and go back and focus on the fight in the kitchen.

It’s that easy. You have enough to worry about with the price of fish. Don’t make keeping track of tools you’re paying for a hassle.

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