Thanksgiving can be stressful for everyone. There’s the inevitable political discussion, there’s the “when will you marry-have-a-baby-lose-weight” discussion, there’s even debate over whether it’s appropriate to have the Cowboys game on during dinner (the Lions game, for you early-birds).
What’s a safe topic of conversation? How about the wisdom you’re showing off with a CabinetM marketing technology stack?
For those of you new to the game, marketing at scale doesn’t happen without technology. Savvy marketers don’t just use email, they use personalization tools, databases full of wonderful customer data, and all measure of analytics tools.
Keeping track of those tools, and being able to document what you know, is now an important part of being a marketer. An Eloqua shop is not going to give preference to marketers who have only used Pardot and Marketo, and most modern marketers are looking out for those who understand analytics.
Here’s the problem, and you can explain this with confidence to Aunt Maria over turkey: If you’ve been in marketing for three years, you could know tens of tools. If you’ve been in marketing for a decade, you could know more than 100. How do you show that off? How do you use that to get a job?
CabinetM has a free tool allowing you to build a Marketing Technology Stack that you can use as your cover letter. What do you do?
- List all the Marketing Technology tools you know.
- Put those tools in layers a headhunter can skim quickly. Most of our users start with Email, Analytics and Social Media, but if you specialize in Advertising Bidding Automation, by all means, put that at the top.
- Use the annotate function to note how proficient you are with each tool.
- Save your stack as an image you can paste to your LinkedIn.
- Print out your stack and append it to your resume.
While we cannot tell you who will win at football, who will get the turkey drumstick or why your dad dresses that way at the table, we can give you some safe conversation while you’re at Thanksgiving dinner. Tell everyone how you’re working your knowledge to advance your career, and how it started at CabinetM.
And help out with the dishes. Everyone looks good when they help out with the dishes.
Happy Thanksgiving from CabinetM!