Commerce Signals and PlaceIQ have partnered to deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge,” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers. This data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
Insights and Analytics
From the Announcement:
Adam Paulisick, CPO, Commerce Signals, stressed the media planning implications of the data. He said that marketers will be able to see which campaigns or tactics were delivering in-store sales most efficiently, at the lowest cost. Paulisick also stressed that his company is trying to help remove the complexity from the data analysis and provide actionable, accessible insights to marketers who aren’t data scientists.
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