Summary:

Lotame TV DMP bridges the gap in television advertising by bringing rich audience targeting options, once only available in digital channels, to television stations and advertisers. The new capability follows its Smart TV Audiences announced last March.  Lotame can now direct advertisers toward TV programs watched by segments of online users with what it describes as the first TV DMP. 

Function:

Data Management, Target Marketing

From the Announcement:

“No one else has matched this kind of audience data to linear TV viewing, at this scale,” Lotame Director of TV Solutions Ryan Reed stated.

Link: https://martechtoday.com/lotame-launches-calls-first-tv-data-management-platform-193003

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