Mobee, a platform providing insights from crowdsourcing consumer data, released enhanced functionality in its data collection platform for brands and retailers. Mobee’s latest enhancements have four customizable components that include insights, place, crowd, and data. According to the press release, retailers and brands will be able to select whether the consumer or employee can provide insights in the platform. They can also decide the type of information collected which can be based on observations, sentiments, or tasks. Mobee’s platform will also provide the choice of location from where insights could be captured: on the go, in-store, or at home.
Metrics and Insights
From the Announcement:
In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding platforms over point solutions, and the competition has missed the mark. While we still collect observable data with our crowd of consumers in-store, our enhanced platform now allows for collection of multiple types of data, by a public or private workforce, across thousands of locations or on the go. Legacy vendors simply can’t provide that level of flexibility.”