Openprise announced that it has launched Openprise Data Automation on the Salesforce AppExchange. With Openprise Data Automation, marketing and sales professionals can continuously analyze, cleanse, enhance and unify their Salesforce and Pardot data to maintain a complete, accurate view of their prospects and customers. They can also enrich their data with new fields and append missing values to better target their prospects and deliver more relevant, personalized messages that lead to more meaningful engagements.
From the Announcement:
“Many companies recognize that poor data quality is hurting the success of their marketing and sales efforts. However, until now, organizations couldn’t quantify the extent of these data quality issues or determine appropriate actions to address the problem,” said Ed King, Founder and CEO of Openprise. “Openprise Data Diagnostic allows companies to see concrete metrics about their data quality and take action prior to deploying data-driven marketing and sales technologies in order to improve the performance of these programs.”