Salesforce announces the launch of LiveMessage, a modern, up-to-date conversational service that works by customizing service communication and helping companies to interact with their customers using MMS/SMS or applications such as Facebook Messenger. With this service, companies can minimize message traffic and make use of Service Clouds Bots to organize the information gathered.
Customer Relationship Management
From the Announcement:
Mike Rosenbaum, the Executive Vice President of CRM Apps at Salesforce, said in a release, “Customer service will fundamentally change with the explosion of mobile messaging apps. The best customer service today is conversational and on the customer’s terms. LiveMessage seamlessly blends CRM and mobile messaging in an intuitive way that’s easy for companies to deploy.”