Cute, memorable: We’ve all seen those basic explainer videos that show you how to scramble an egg, use complicated software or explain how science works. It shouldn’t be that hard to make one demonstrating your own product, right? After all, you can write, choose images and no one knows your product better than you. Why not just make the video?

Start with a script, because that’s the most important piece no one can automate for you, and the part that most needs your voice. Then figure out what kind of video you want – because once you have the strategy, we can help you find the tool:


wevideoWevideo is a cloud-based video editor for personal and business use. After you’ve written the script and shot the video, Wevideo gives the user complete creative control of features including transitions, voiceovers and clip transformation. Wevideo offers cloud access to a media library that includes commercially licensed music. Both Google Play and the App Store offer free Wevideo apps. Wevideo allows brand logo and colors to be combined with the finished package, along with custom info cards and dynamic calls to action to support conversions.
BEST FEATURES: No more tracking down files on your laptop. Files can be stored at Wevideo.
PRICING: Starting at free for Wevideo-branded collateral, Unlimted for $69 yearly offers unlimited use and storage.


powtoonPowtoon offers animations to help you explain products to customers. The product comes with ready-made templates that are drag-and-drop, designed to use within minutes. Free versions are limited, but premium plans for advertising and marketing departments allow agencies and product managers alike to create professional-looking animations on an unlimited number of templates. Animations can be created in high-definition for internal or external use.
BEST FEATURES: For newcomers to video, the ready-made scripts and templates make production swift.
PRICING: Free packages allow for 5 minute-or-smaller animations using 11 templates. Business Plans allow agencies to create animations for their customers with unlimited access to templates and royalty-free music. For details on premium plans for advertisements, contact the vendor.


camtasiaCamtasia by TechSmith lets you record a video of what’s on your computer screen. Use it to make lessons, tutorials, or product demos. Turn your screen recordings into compelling videos with Camtasia’s video editing tools, animations, and effects. Add in real-world footage with Fuse, TechSmith’s free mobile app. Or, import existing videos, photos, music, and more to create unique videos that stand out. Among the tools offered are captioning, splitting and deleting scenes, and noise removal and leveling. Users may export video projects in a variety of file formats (MP4, WMV, MOV, and AVI).
BEST FEATURES: Camtasia allows you to record within crosshairs, so you capture what you want on your screen, and not the social media tab to a personal page you may have open.
PRICING: $99 for Mac users.


animotoAnimoto is a professional quality video hosting and creation platform that uses customer photos and video clips. Users may add pictures, text and video clips and pair them with audio provided royalty-free by Animoto. Animoto is compatible with Lightroom and Aperture, and has free mobile versions for Android and iPhone.
BEST FEATURES: Animoto has a larger audio library it offers to users, able to give its smaller users greater access to music than others can offer premium users.
PRICING: The free version is limited to 50 styles, 500 soundtracks and the Animoto logo embedded in the file. Business versions at $34 monthly include high-resolution files, 20+ customizable styles, 3,000 tracks and for agencies, the ability to add a client’s logo.


rawshortsRawShorts is a simple to use online video creation tool for marketers and other business creatives. With a drag-and-drop interface, loads of professional templates and quick sharing features, RawShorts can easily be used to make engaging explainer videos and product demonstrations.
BEST FEATURES: Basic templates can be enhanced for free by uploading media, text, transitions, effects and audio.
PRICING: The basic version is free, with access to eight watermarked templates. Premium versions are up to $12 per export, with 36 libraries available, 1G of storage and third-party transfer rights.


imovieiMovie is a simple-to-use video creation and editing application that lets creatives of all skill levels make high-quality movies at 4K resolution. iMovie offers a drag-and-drop interface that makes it easy to insert titles, add effects, and add a soundtrack. iMovie works on iPhone, iPad or Mac and provides creatives with simple no-frills editing tools. iMovie makes it faster and easier to create a movie that can be saved as a QuickTime file or share to sites like Vimeo and YouTube. It can be used for those shooting with Apple products or camcorders.
BEST FEATURES: iMovie makes very simple files easily.
PRICING: iMovie costs $14.99 on the Mac App Store. 

windows-movie-makerWindows Movie Maker is a video creation and editing software application, designed for Windows users. Users can add animations and special effects between images and videos, and separately edit audio the user supplies. Users may export the video create to be burned to a DVD or uploaded directly to video sharing sites such as Facebook, YouTube and Vimeo.
BEST FEATURE: For PC users, the download is free.
PRICING: Windows Movie Maker can be downloaded for free.

There’s a caveat for control freaks.

While you’re quickly producing these videos, your time may not be best spent doing the work, but managing the work. Either show one of your colleagues these tools or hire the agency that produces great work using these tools.

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