Content is key, and you’ve decided blogging is the best strategy. You have subject matter, subject matter experts and images that will grab customer attention.
But what platform do you choose, and what does that choice mean?
Where you blog, how it integrates with your website – even if it surfaces on your website at all – is a choice you need to make before you launch.
Think about these key points while picking a platform, be it free or paid:
- Will you code your own site or do you need support? Do you need a platform you can use immediately?
- Do you need to be published on a social media platform instead of your own website?
- Do you need enhancements, such as expanded analytics, SEO plug-in tools and playable video?
- Do you need your blog to work hand-in-glove with an eCommerce program?
Once you’re set on a strategy, pick a platform to fit your needs, and start getting the word out.
Blogger is known by its Blogspot URL and is owned and hosted by Google. Blogger offers an extensive library of templates by Blogger, plus thousands of artist-generated templates. Blogger integrates with Google AdSense to automatically display relevant targeted ads on your blog.
BEST FEATURES: Get a free blogspot.com domain or buy a custom domain with just a few clicks.
Ghost is a simple, clean and uncluttered blogging platform that works on any device. Ghost features team collaboration tools and a marketplace with attractive, responsive templates. Ghost is an open-source blogging platform that is a Node.js application with an Ember.js admin client and Handlebars.js themes.
BEST FEATURES: Has split-screen editor, with a live preview on the right, allowing you to type and format your writing on-the-fly.
PRICING: A personal blog with 25,000 views is priced at $19 monthly. Unlimited number of blogs with 1,000,000 views is $199 monthly.
Weebly is a user-friendly, versatile site builder that gives everyone the freedom to start a site, blog or online store. With Weebly’s drag and drop website builder, integrated eCommerce platform and responsive themes you can build a professional website without any technical experience.
BEST FEATURES: Weebly’s blog can be part of an entire eCommerce platform hosted on the same site.
PRICING: Pro is $8 per month, Business is $25 per month.
Postach.io is the blog platform that lets Evernote users convert their notes into a published blog with the push of a button. Postach.io blogs support all the content that Evernote supports, including audio, video, text and photo posts.
BEST FEATURES: Purpose-built to work with Evernote.
Squarespace Blog is a blogging platform that features layout templates, media management, and real-time comments, with built-in eCommerce features. It has a Free Note app for iPhone to quickly capture thoughts, ideas, and inspirations.
BEST FEATURES: Bloggers can communicate using instant messaging with threaded conversations.
PRICING: Personal blogs are $12 per month billed annually or $16 billed month-to-month, which includes 20 pages, galleries, and blogs with unlimited bandwidth and storage, and two contributors. Business plans are $18 per month billed annually or $26 billed month-to-month.
Tumblr is a popular blogging platform and social networking website that allows users to upload and post multimedia and other content of their own to their blog, as well as access, post and share content created by others. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, and email.
BEST FEATURES: Both a platform and a social media tool like Medium, Tumblr will put posts in the mix with well-established thought leaders and subject experts.
Medium is a collaborative blogging platform with a simple editing interface. Writers may submit pieces to collections, or simply add content to be shared widely. The writing interface is very plain, with writers seeing exactly what they’ll publish as they create on the site.
BEST FEATURES: Both a platform and a social media tool like Tumblr, Medium will put posts in the mix with well-established thought leaders and subject experts.
WordPress is an open source blogging platform for users of any size, and is the most popular blogging platform for individual blogs. The platform is easy to use, blog set-up requires no IT support, and set-up includes custom domain configuration.
BEST FEATURES: As a category killer, WordPress has attracted hundreds of app developers who created tools to integrate with the platform. Both free and paid apps provide analytics and content support for WordPress.