Marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and Echo Dot.  This integration will allow clients to summon their previous campaign measurement data by asking their Alexa-enabled device.  The new querying capability is intended to supplement the traditional dashboard reporting that marketers are accustomed to, giving them an additional way to pull quick data points in the midst of a business conversation.


Business Intelligence

From the Announcement:

“This all-new integration with Amazon Alexa builds on our goal of supporting every marketing decision with the right data at the right time. Now, everyday actions and strategic questions — such as drivers of ROI, sales and revenue — can benefit from real-time access to the right analytics while enabling collaboration across teams and stakeholders. The best part of this capability is that you can interact with your marketing data in natural language, at the speed of conversation.”


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