The latest version of Facebook Messenger lets brands send sponsored messages to users who have previously engaged it in Messenger. Erez Baum, cofounder and CEO of Imperson, explains how marketers can leverage conversational chatbots to have engaging, personalized interactions with potential customers at scale

The newest iteration of messaging is here, and perhaps unsurprisingly, it’s being spearheaded by Facebook with the release of Messenger version 1.3. In an announcement at the Web Summit conference in Lisbon (and via Messenger’s blog), David Marcus, Facebook’s VP of Product for Messenger, introduced even more opportunities for marketers to help brands interact with individual users.


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