Windsor Circle launches a solution where retailers can leverage predictive data to power omnichannel advertising campaigns. With this omnichannel solution retailers have the ability to target specific audiences via social media and display advertising platforms using key customer segments, identified by predictive attributes such as loyalty, replenishment dates, future churn risk, future average order value, future spend, and more.
From the Announcement:
“Our clients are seeing a lot of success with our predictive marketing algorithms and it’s our aim to make that data actionable across multiple platforms,” said Don Sedota, Windsor Circle VP of Product. “By layering our predictive data into the marketing mix, retailers can go beyond email to create impactful marketing campaigns that reach their customers when and where they consume media.”
Profile on CabinetM: https://www.cabinetm.com/product/windsor-circle/windsor-circle