Pinterest, the social media platform and online mood board, is a marketer’s dream.
Not only are you tapping into a community of more than 10 million users, at least a quarter of those users are in households earning $100,000 or more. The platform’s focus on striking visuals and imagery makes it the perfect platform for retailers and lifestyle brands that want to share their most eye-catching content with an engaged and active community.
For the uninitiated: Pins on Pinterest are visual bookmarks. Each Pin you see on Pinterest links back to the site it came from, so you can learn more—like how to make the product or where to buy it. If you’re marketing a product, you can add price tags, link back to an eCommerce site, and create your own boards featuring the product you’re marketing and the products, companies and mood for which you’d like to be known.
Tailwind is built to support marketing campaigns on Pinterest and Instagram. It automates multi-board pinning, bulk upload, with a drag-and-drop calendar are built in. It also tracks analytics to create the optimal pin schedule based on audience engagement, virality and traffic.
BEST FEATURES: Track repins, likes, comments, traffic and revenue on scheduled pins over time.
PRICING: Packages for small businesses and bloggers start at $9.99 monthly. The Professional package for large brands and agencies is $799.99 monthly.
Ahalogy is a Pinterest tool that guides content strategy, pin optimization, insights and analytics. Ahalogy is a unique turnkey solution designed to gain the highest audience engagement on Pinterest. Ahalogy is an official Pinterest marketing partner.
BEST FEATURES: Includes license to use +600,000 images and articles from a network of more than 1,500 high-end independent publishers on Pinterest.
PRICING: See vendor for details.
Viraltag is a marketing platform that allows the user to generate and moderate visual content published to marketing campaigns. This product comes equipped with Viraltag’s “Discover” feature, providing ready-to-post images tailored to the user’s brand. Additionally, Viraltag enables the user to schedule marketing posts ahead of time and integrate file storing services into the user’s campaign.
BEST FEATURES: In-depth Pinterest performance tracking and complete social media reports.
PRICING: Starts at $24 per month.
Viralwoot is a social media management and analytics tool specifically for Pinterest. The solution enables users to promote pins, schedule pins, and track important Pinterest metrics.
BEST FEATURES: The Pin Alert feature tracks what people are pinning, who is pinning the most and what images are trending on Pinterest.
PRICING: Starter plan is $10 per month. The premium product with unlimited users is $499 monthly.
Everypost makes it easy to curate visual content from a variety of sources, customize and schedule posts, and take greater control over social pages. The all-in-one publishing solution is a simple and convenient way to share multimedia content across multiple social platforms like Facebook, Twitter, Google+, Linkedin, Pinterest and tumblr.
BEST FEATURES: Works on numerous platforms for active social media users.
PRICING: The free version allows one user and three feeds. The pro version starts at $9.99, going up to $199.99 for teams needing unlimited feeds.
Curalate applies image recognition algorithms to social media conversations and scours the social web including Pinterest, Instagram, Tumblr, and Facebook to find people communicating about a brand in pictures. With Curalate, advertisers find new fans, increase brand awareness, optimize search, and grow revenue using insights from images. The product supports Pinterest, Instagram, Tumbr and Facebook for a single platform to use images in social media marketing.
BEST FEATURES: Source compelling images and videos from a variety of sources to support your marketing objectives.
PRICING: See vendor for details.
Woobox apps are designed to give participants a reason to share and get friends involved using referral incentives like bonus entries, better coupons and votes collecting information from fans in the process. Turn your network of anonymous Likes and Followers into names and email addresses you own. Owning your fan information allows you to control who you reach and how often you reach them.
BEST FEATURES: Get referrals via several platforms.
PRICING: For access to all apps and collecting data on 1,000 fans, $15 per month.