Facebook has announced several new features for Pages looking to go live to make it easier to produce more professional broadcasts. In addition to making it easier for Pages to produce live streams, Facebook is rolling out a few features to help Pages get people to tune in and interact with those live streams. Pages will be able to affix comments to the bottom of a live broadcast, they way they can pin posts atop their profile pages. Pages can use the comment-pinning option to highlight comments that might color people’s perceptions of a broadcast and serve as a prompt for others to weigh in.
Social Media Marketing, Content Marketing
From the Announcement:
According to the article “Pages can now let people who aren’t Page admins broadcast live from the Page’s account. Facebook used the example of a news publisher’s Page having individual reporters broadcast on the ground at a breaking news event, but this “Live Contributor” option could also be used by marketers that have hired a host of celebrities to attend a brand’s event and want to easily enable them to stream the event from their vantage but on the brand’s Page.”
Link to full article on MarketingLand
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