Good reviews are nothing less than gold for a marketer.

Even when traditional marketing fails to hit the mark perfectly, a good review from someone who actually uses and likes your product means everything.

Reviews are so sought after, some companies will offer customers money in the form of gift cards just to get one. And who does not have a story of getting approached by a company after a negative review and getting something to change your mind?

Whether bought, sold, traded or given freely, reviews can change customer opinion quickly. Monitor good reviews to leverage as collateral and find the bad reviews to fix problems quickly. Collect them in the wild via social media and you’ll get a sense of what others say about you. Solicit them on your own site. The tools below, listed on CabinetM, will help you automate that process.


With Power Review’s Ratings & Reviews, consumers can evaluate a product at the moment of purchase. Built on a true SaaS ratings and reviews platform, the PowerReviews Consumer Engagement Engine powers a full suite of products to engage with consumers at the moment of purchase to drive sales, improve customer experience, and create actionable insights. The platform includes integrated follow-up email system to reach out to customers and request they write a review which significantly increases volume.
BEST FEATURES: Easy-to-complete forms and 3000 industry, category and product-specific templates ensure high relevance and high completion rate.
PRICING: Prices start at “Standard,” which includes 75 reviews for $399 per month.


Reviews and Social Media Monitoring from Connectivity is a keyword-oriented dashboard that tracks thousands of online sources for store, product or brand names for reviews and mentions. It’s a comprehensive tool that provides marketers with an accurate picture of customer sentiment nationwide. Beyond existing online review management, try the Review Solicitation Tool to encourage positive reviews from happy customers and communicate with unhappy customers before they post a review you would otherwise need to manage publicly. When positive feedback comes in through the Review Solicitation Tool, customers are prompted to post it on review sites of their choosing while Connectivity automatically publishes the review on a top 25 directory for even more brand coverage.
BEST FEATURE: You can respond to customer conversations on any site with one click.
PRICING: See vendor for details.


Yotpo is a content marketing platform that is focused on encourgaing and managing user reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Maximize review generation with algorithm-backed reminders that know exactly how and when to remind your customers to leave a review.
BEST FEATURES: Automatically sends a review request to customers after purchase. There is only one step customers take to submit a review.
PRICING: Billed annually, Starter is $25 per month; Pro is $299 per month; and Powerhouse is $499.


ReviewPush monitors the review sites on a daily basis for new reviews, sites including Google, Facebook, Foursquare and YellowPages. When your business receives a new review, you will be notified by email. Whether your business has 10 locations or 10,000 locations, ReviewPush’s custom dashboard for the Multiple Locations Package make it easy to manage your online reviews and compare how your stores rank against each other with the custom ranking system.
BEST FEATURES: Get notices of reviews right to your email, and within those email alerts you’ll have the option to respond to your online reviews.
PRICING: Starts at $39 monthly.


Feefo offers an independent customer review system for businesses. Verified consumers will receive an email asking them for feedback about their purchases. The feedback is published both on Feefo’s and the merchant’s website, and can be responded to publicly. Feefo is built to integrate with the website allowing consumers to see ratings and reviews even at a product level.
BEST FEATURES: Service Ratings are collated and submitted to Google and displayed in Advertiser Ratings as Gold Stars in AdWords campaigns. Feedback can be shared socially, allowing new consumers to engage with the brand and visit the website.
PRICING: See vendor for details.


Repuso monitors social media for opinions and sentiment about your product. Select your favorite reviews in the Repuso dashboard for display in the widgets on your website. Use either the templated floating widget or inline on your most important pages.
BEST FEATURES: Get notified about social media postings and post via Repuso in real-time via an app.
PRICING: Free version allows up to 10 testimonials. Paid version with no Repuso branding is $12 a month.

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