Summary:

DataSift, a platform which delivers Human Data intelligence into business processes and BI tools in real time, has announced its strategic partnership with LinkedIn. Moreover, it has also launched PYLON for LinkedIn Engagement Insights which will enable marketers to get superior insights into the behavior, insights, and activities of professionals without invading their privacy.

Function:

Business Intelligence, Customer Insights

From the article:

The Chief Executive Officer of DataSift, Tim Barker, said in an official blog post, “Bringing together data-driven marketing and active data intelligence, we can now provide marketers with valuable, real-time answers to questions around audience identification, content engagement, and brand awareness/perceptions. Equipped with these insights, they can take action, drive decisions and make changes to their campaigns, content, and strategies.”

Link to article: https://www.martechadvisor.com/news/bi-ci-data-science/datasift-partners-with-linkedin-launches-pylon-for-linkedin-engagement-insights/ 

DataSift Company Profile on CabinetM

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