Summary:

Snapchat has announced that it will be introducing a universal search bar to simplify navigation and search on the application.  The interface has been designed to help users locate their search item and at the same time keep on snapping. Improved search could be a huge boon to brands, businesses and influencers hoping to build their Snapchat audience.

Function:

Social Media Marketing

From the Announcement:

The company told TechCrunch that the interface is “designed for speed, so you can locate what you’re looking for and keep snapping”.

Link to TechCrunch Article: https://techcrunch.com/2017/01/12/snapchat-search/

Visit SnapChat Company Profile on CabinetM

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