Surefire Social, a marketing technology platform for local businesses, has acquired Atlanta-based franchise marketing company Promio. The acquisition preceded a rebranding as Surefire Local, a change that better reflects the company’s capabilities in hyper-local marketing.
With its acquisition of Promio, Surefire Local has added key capabilities to its SurePulse marketing cloud. SurePulse will now have automated digital customer acquisition advertising deployment across Google, Bing, and Facebook as well as a local marketing automation program to drive digital and physical campaigns to grow and nurture customer relationships.
Brand Control, Local Marketing
From the Announcement:
“We welcome Promio’s outstanding people and world-class franchise brands to the Surefire team,” said Chris Marentis, founder and CEO of Surefire Local. “We built SurePulse as a single place for business owners to choose, control and analyze their local marketing and close the gap in the journey from prospect to customer. As a Google Premier Partner, we are excited that customers can choose their advertising to suit business needs and make a quick and easy entry into Google advertising.”