Your business is big enough to have regular updates on products and offerings, but an email blast isn’t enough.

When it’s time to start building a newsletter, there are some very interesting and basic tools where you can start. Not every business is going to have 3 million subscribers to start – when you’re starting small, think about some of the newsletter tools that are made just to fit your smaller company.


Soundest provides an easy-to-use email marketing service for small and medium-size eCommerce sites. There is no need to code, design, or build anything. It works seamlessly with any online store and lets users collect customer data, build promotional newsletters, and track sales.
BEST FEATURES: Automatically segment and send a repeated newsletter to those who didn’t open the first one and didn’t buy.
PRICING: Free plans are for companies with under 500 subscribers. Up to 15000 subscribers is $8 monthly.


ReachMail is a cost-effective and feature-rich software that enables companies to create, schedule and send mass email marketing newsletters. The limited basic plan is free, and advanced paid features include Social Media Sharing, Message Testing, Auto-Responders, Transactional emails and an API. Templates are included
BEST FEATURES: Schedule a series of messages to welcome new subscribers using Auto-responders.
PRICING: Free for up to 5,000 subscribers. Packages start at $10 monthly for 7,500 subscribers.


Mailrelay provides an advanced email marketing platform that allows users to create, send, and manage newsletters. The platform provides complete subscriber behavior statistics, informing users as to who subscribes and where and when these subscribers click in the newsletter. By enabling users to better understand their customers, Mailrelay helps increase CTR and conversion rates.
BEST FEATURES: Has analytics tools and free templates built-in
PRICING: Up to 15,000 subscribers are free. Paid packages start at $30.50 monthly.


Emma Email Marketing enables richer customer engagement and personal messaging through email and newsletter marketing campaigns, and provides clear performance insights with Metric, Emma’s free mobile app. Emma boasts that automated emails get 119% higher click rates than broadcast emails.
BEST FEATURES: Insights on the go with Metric, a free mobile app. Integrates with Salesforce, Shopify.
PRICING: At $89 a month to start, the platform includes an email design suite; Segment builder for easy targeting; Basic automation suite; Phone and email support.


Mailify allows users to create, send, track, and optimize email marketing campaigns and newsletters. The EmailBuilder solution provides users with a step-by-step guide to effectively create a message.
BEST FEATURES: From a blank page or a predefined structure, users can quickly and easily put together a newsletter.
PRICING: Packages start at Starts at $19 per month for 1,000 emails.     


Mad Mimi provides an email marketing platform that enables users to create, send, share, and track email newsletters online. With Mad Mimi, users can choose from a variety of themes and modules to showcase their content.
BEST FEATURES: Mad Mimi offers help with list management, reports and tracking, delivery and security.
PRICING: Free for up to 100 subscribers. Starts at $10 per month for up to 500 subscribers.

eFlyerMaker is an email marketing platform with a gallery of engaging templates and a user-friendly drag-and-drop designer. With advanced predictive reports, advanced deliverability tools and analytics, eFlyerMaker gives you valuable intelligence and allows you to constantly improve your email campaigns with marketing offers, newsletters and holiday emails.
BEST FEATURES: Analytics features offer machine-learning personalization technology available with monthly plans.
PRICING: See vendor for details.


MailerLite offers easy-to-use, web-based email marketing software that helps users create and send email newsletters, manage subscribers, and track and analyze results. Features include a drag-and-drop editor, a custom HTML editor and a rich text editor.
BEST FEATURES: MailerLite includes a photo editing feature.
PRICING: Store up to 1,000 subscribers and send unlimited number of emails every month for free. Paid plans start at $10 monthly for 1,001 – 2,500 subscribers.


TinyLetter by MailChimp is a simplified newsletter and email platform. The solution does not include advanced tracking and reporting features but instead offers a clean and straightforward writing experience. Features include personalized signup form to share with the community.
BEST FEATURES: Use TinyLetter editor or send directly from any email client.

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