Summary:

Radius, a B2B predictive marketing platform, announced the addition of Radius Data Stewardship to its solutions. With Radius Data Stewardship, marketers have access to the highest quality data for deriving insights that expand visibility into new and existing markets, effectively informing decisions for campaign planning and predicting and driving pipeline growth.

Function:

Predictive Marketing

From the Announcement:

“With the rise of AI-based technologies like predictive analytics, we know addressing the issue of faulty foundational data is absolutely critical,” said Darian Shirazi, CEO at Radius. “That’s what we solve with Radius Data Stewardship. Using the Radius Business Graph as a point of validation, we continually and exponentially improve our customer’s CRM and MAT data, so they can maximize the value derived from predictive analytics platforms like Radius.”

Link to full article: https://www.martechadvisor.com/news/data-management-platformcustomer-data-platforms/radius-launches-data-stewardship-to-remove-obstacles-between-data-and-revenue/

Visit the Radius Company Profile on CabinetM

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