Summary:

Viant, an advertising technology company, has announced that it has signed a contract to acquire cross-channel advertising platform Adelphic. The autonomous execution and media planning tools of Adelphic along with its customer reach across formats and screens will reinforce the analytical offerings of Viant.

Function:

Advertising, Insights and Analytics

From the Announcement:

The Chief Executive Officer and Co-Founder of Viant, Tim Vanderhook, said in a company release, “Adelphic will bring superior media execution capabilities to Viant’s advertising cloud platform as one of the only DSPs built mobile-first. This addition will give marketers and their agencies the globally scaled people-based platform they have been consistently asking from us.”

Link to full article: https://www.martechadvisor.com/news/display-native-ads/viant-announces-the-acquisition-of-adelphic/

Visit the Viant Company Profile on CabinetM

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