Viant, an advertising technology company, has announced that it has signed a contract to acquire cross-channel advertising platform Adelphic. The autonomous execution and media planning tools of Adelphic along with its customer reach across formats and screens will reinforce the analytical offerings of Viant.
Advertising, Insights and Analytics
From the Announcement:
The Chief Executive Officer and Co-Founder of Viant, Tim Vanderhook, said in a company release, “Adelphic will bring superior media execution capabilities to Viant’s advertising cloud platform as one of the only DSPs built mobile-first. This addition will give marketers and their agencies the globally scaled people-based platform they have been consistently asking from us.”
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