Data Exchange, Fraud Services
From the Announcement:
Zvelo president and CEO, Jeff Finn, said about two-thirds of his company’s customers are DSPs, and the remainder are supply-side platforms (SSPs) that are working with publishers to clean up their inventory or create premium sections.
Zvelo conducted a closed beta of the service with selected customers for three months. Finn said the bot detection service’s accuracy is “above 90 percent,” with non-human traffic generally in the 10 to 40 percent range for most customers and low-quality traffic about 5 to 10 percent.
Link to full article: https://martechtoday.com/zvelo-releases-first-free-bot-detection-service-194442
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