If you’re lucky enough to have gotten a Dear John letter from one of your customers, consider yourself lucky. Some marketers learn they’ve been dumped when they come home to an empty website.

There are so many reasons why your customer wants to break it off. It’s not them, its you. You didn’t have their size, the website wasn’t loading fast enough, there was no obvious pricing page… the reasons for heartbreak are numerous.

Adding insult to injury, the popular wisdom is that it costs five times more to acquire a new customer than to hold onto an old one.

The tools to keep your customers’ hearts include analytics to leverage the vast repositories of transactional, demographic, behavioral and psychographic data to model their customers’ purchase patterns and behavior. This enables them to identify potential churners and their characteristics, time of churn, triggers to churn, impact on revenue and profitability. But they also are smart about how to keep that customer on the site and buying.

The following tools are built with churn in mind, so you never have to feel that heartbreak again.


Nuevora’s Customer Retention applications are designed specifically to acquire and retain customers. The applications can be used to identify revenue and customer leakages, identify top and bottom line driving segments, profile and predict churn, identify cross- and up-sell opportunities, predict customer purchase patterns, outline customer satisfaction drivers, and optimize sales, service channels, and campaigns across customer segments.
BEST FEATURES: Purpose-built to identify how and why customers may choose to leave.
PRICING: See vendor for details.


CustomerGauge is a Software-as-a-Service (SaaS) platform that automatically measures and analyses customer feedback. The CustomerGauge platform helps drive growth by combining what customers say with what they spend. Its automated tools maximize retention revenue by fighting customer churn and activating referral business. It will collect customer feedback with personalized invitations and customized surveys, which can be used with the tool’s intuitive Report Designer to enable users to produce clear, concise, graphical reports.
BEST FEATURES: Automatically share feedback with employees and potential customers.
PRICING: Essentials is $197 per month; Business is $797 per month; and Enterprise is $1997 per month.


Appuri Backstop is a Customer Data Platform (CDP) purpose-built to provide insight into why customers are leaving. The platform creates a baseline of customer churn and builds predictive models so that companies can take swift action to re-engage the departing consumer with win-back campaigns. Appuri predicts churn by applying machine learning algorithms to product usage data.
BEST FEATURES: Integrates with 3rd party CRMs such as Salesforce.
PRICING: See vendor for details.


Bounce Exchange is “Exit-Intent” software, a proprietary technology working to retain customers before they have left the site. Bounce Exchange is programmed to detect the precise millisecond that a visitor abandons a site, triggering a Lightbox. It’s an extra page view attempting to retain the visitor and urge a sale. Ut enables clients to transform their web traffic by serving content tailored to different visitor segments.
BEST FEATURES: Tracks all cursor movements of every website visitor in real-time.
PRICING: Monthly subscription based on page view volume.


The Wise Retention application from Wise.io uses machine learning to analyze how customers interact at various touchpoints.  Wise.io takes the data from your CRM, marketing and support systems to uncover the data patterns that lead to churn well before the customer actually leaves. By examining the engagement patterns that result in a lost customer, Wise.io provides insight into what aspects of an individual customer’s behavior or demographics are the most likely drivers of churn. As a result, your customer success and marketing teams can tailor and even automate a save plan based on the unique churn reasons for each customer.
BEST FEATURES: Recommend the best marketing content to improve retention.
PRICING: See vendor for details.


LityxIQ is an advanced predictive modeling tool designed to help marketers grow their customer base and retain existing customers. LityxIQ can generate models that predict response, churn, or other customer behaviors, leading to better marketing paths to maximize the overall customer lifetime value.
BEST FEATURES: Overlays hundreds of data elements to ensure as much information as possible is utilized in models or optimization decisions.
PRICING: See vendor for details.

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