Kenshoo announced a partnership with Snapchat that will unite both brand awareness and performance goals within a single campaign. Kenshoo’s client base will now have the ability to incorporate Snap Ads as part of their marketing programs. Marketers will be able to quickly test and implement Snap Ads as part of their cross-publisher marketing programs.
Social Media Marketing, Advertising
From the Announcement:
“Snapchat reaches 41% of 18 to 34 year olds in the United States on a daily basis. They have a great audience, an engaging ad format, and an app that is replacing the phone’s native camera for many users. This was an obvious move for us to make given our unique position as the only marketing technology that provides direct access to the world’s leading publishers, ” Will Martin-Gill, Chief Strategy and Development Officer.
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