Summary:

Email data solutions provider Return Path has acquired ThreatWave, an email data company that captures and processes billions of emails each month and parses these messages into a unique data source for email intelligence. This acquisition includes all data and technology assets, as well as the company’s talent and book of business.

Function:

Email Marketing

From the Announcement:

Matt Blumberg, Return Path CEO stated “Through this acquisition, Return Path will be able to help marketers and email service providers to pinpoint which data sources, list acquisition practices, email programs, and customer segments are driving deliverability issues.”

Link: https://www.martechadvisor.com/news/email-marketing/return-path-acquires-threatwave-to-enhance-its-email-optimization-solutions/

Visit the Return Path Company Profile on CabinetM

 

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