Sizmek, a solution provider for Programmatic Creative ad-serving, launches a new Data Hub that integrates with data management platforms (DMPs) for the first time. With this addition, Sizmek customers can now target these dynamically assembled ads by DMP-delivered audience segments, which can be enhanced by previous ad history.
From the Announcement:
“Sizmek is already uniquely positioned, based on deep heritage as the industry leader in rich media and high impact creative units, to help marketers and publishers deliver programmatic advertising across every digital channel with speed, global scale, and without compromising creative scope,” said Neil Nguyen, CEO at Sizmek. “Today’s launch reflects our strategic view that bringing scaled programmatic and creative solutions to the market is essential in helping clients and partners drive the right outcomes. By enabling true data driven, high impact creative in a fully automated manner, we can help marketers and their agency partners create authentic, compelling storytelling.”
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