You’ve got the fabulous product, you’ve got the eCommerce site up, you’re getting traffic and you’ve got some traction. Wouldn’t it be great to make sure the folks who check out your website come back?

You can keep your product in front of them, literally, by retargeting.

Here’s how it works: You put fabulous product information on your website, make it easy for customers to learn about your product and buy. But they don’t. You can then use retargeting programs to serve those same visitors relevant ads as they continue to visit other sites online.

Tools in this section automate retargeting on one or multiple platforms. Packages may include analytics to monitor retargeting success, and they may be purpose-built to follow customers on email or social media. Try the tool that best matches your strategy.

 

ActionX is a mobile app and cross-screen retargeting platform that connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value. Cross-screen attribution connects user activities across devices for understanding, behavior, and attribution.
BEST FEATURES: Deep links tied to the point of transaction deliver customers to the point of purchase, maximizing conversion rates.
PRICING: See vendor for details.

 

ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. The solutions enable organizations to optimize marketing spend by serving targeted display ads to the right people at the right time.
BEST FEATURES: Includes CRM retargeting, a feature enabling users to serve display ads to people on the web with nothing more than an email address or traditional mailing address.
PRICING: Packages start at $1,500 per month.

 

Connected ID by Blis is a retargeting solution that works cross-device. Agencies and advertisers can target audiences on any device using a combination of previous mobile location and content behavior. Connected ID identifies additional devices that are connected to the same residential IP address, so ads can be served across all screens.
BEST FEATURES: Reach relevant audiences cross-device.
PRICING: See vendor for details.

 

The Dynamic Ads App provides powerful retargeting solutions for advertisers and agencies. Define the exact sequence of creatives or products and categories to show website visitors. Provides full control over product selection control to choose the right product to show each individual user.
BEST FEATURES: See which products drove the highest performance and which audience segments are most valuable to improve and scale campaign.
PRICING: See vendor for details.

 

Perfect Audience is a retargeting platform that lets marketers bring back lost web visitors through Facebook ads and banner ads on the web. Re-engage lost mobile users across smartphones and tablets on a self-serve platform.
BEST FEATURES: Detailed analytics update every two hours.
PRICING: Campaigns are pre-paid. See vendor for more details.

 

Terminus is a B2B advertising automation platform that includes retargeting, and targeting by industry or account. The Terminus platform provides best-in-class reporting through a detailed, drillable dashboard, and offers integration with a variety of CRM and Marketing Automation software platforms. Terminus is designed to provide a clear picture of how well your advertising is resonating across devices, personas, sales stages, and campaigns.
BEST FEATURES: One-time authentication between Salesforce and Terminus lets you run any advertising campaign on the companies within Salesforce. Rule-based account identification that aligns and targets the right accounts for your messaging.
PRICING: See vendor for details.

 

Xenon Mail by Media Prowler is an automated retargeting system, providing companies with the ability to remind email recipients of campaign and special promotions while they browse the web.
BEST FEATURES: Follows an audience where they go online with banner ads.
PRICING: See vendor for details.

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