Monthly Archives: March 2017

Google offers Google Optimize for free
March 31, 2017 MarTech Product News

After a lengthy beta testing period, Google announced that Optimize is available and free to download.  Targeting small to medium sized businesses, Google Optimize enables users to test different variations of a website and then tailor it to deliver personalized messages for customers.  Google also announced that the enterprise version, Optimize 360 is also now available.

From the blog: “Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. We’re delighted to offer Optimize to everyone to help deliver better user experiences across the board.” Google Analytics Blog.

Link Google Analytics Blog

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Twitter releases new capabilities for Periscope
March 31, 2017 MarTech Product News ,

Twitter announces the availability of two new features on Periscope that will enable users to monitor interactions and gain audience insight.  Along with the analytics dashboard, the Activity Tab will reveal engagement activities including when someone replays a video and also when they begin to follow the broadcaster.

From the blog: “Our new analytics dashboard gives broadcasters an in-depth look at their viewership and engagement on their videos over time. You’ll be able to see an overview of broadcast metrics, including video duration, viewers, hearts, time watched and time watched per viewer.” Team Periscope

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i.Predictus launches Jules, a predictive sales tool
March 30, 2017 MarTech Product News ,

i.Predictus announces Jules, a predictive sales tool that the company claims can predict future sales with 93% accuracy.  Named for the author, Jules Verne, the solution looks at the marketing mix and enables marketers to adjust their spend based on its potential impact on sales.

From the release: “This is a game changing technology for the marketing industry,” says i.Predictus Executive Vice President Carina Pologruto. “Jules analyzes the impact of every individual tactic within a marketing plan to see each particular element’s effect on the final sales result.”

Link PRNewswire

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BrandMaker announces Customer Engagement Cloud
March 30, 2017 MarTech Product News ,

Targeting B2B marketers, the BrandMaker Customer Engagement Cloud looks to optimize engagement by delivering personalized content aligned with the customer’s specific stage in the sales cycle.  The solution enables B2B organizations to improve and personalize the dialogue with customers by building detailed customer personas.

From the release: “BrandMaker’s Customer Engagement Cloud helps marketers understand and analyze how prospects are reacting to marketing content and automatically tailors content to each audience and channel based on their specific needs and progress in the customer journey.”

Link BrandMaker Press

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Mintigo joins forces with Marketo to provide a predictive account-based marketing solution
March 29, 2017 MarTech Product News , ,

Mintigo and Marketo are partnering to provide a combined solution that delivers Mintigo’s artificial intelligence (AI) and predictive insights directly into Marketo’s Account-based Marketing “ABM” solution.  Available now, the solution will enable sales and marketing teams to prioritize leads, precisely segment target audiences and deliver engaging multi-channel campaigns.  

From the release: “Being able to use predictive analytics directly within Marketo ABM  helps focus our marketing and sales efforts in a unified way,” says Tony Yang, Mintigo’s Vice President of Demand Gen & Marketing Ops. “Not only does this help us zero-in on the right targets, it also enables us to run highly personalized campaigns through Marketo’s native capabilities as well as through connected partner tools that are both relevant and timely to the decision-makers of an account’s buying committee. All of this results in higher and immediate ROI.” By integrating their technologies, Marketo and Mintigo are providing marketers with a truly comprehensive ABM system.

Link PRNewswire

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Cision acquires Bulletin Intelligence, a provider of custom intelligence briefings
March 29, 2017 Acquisitions , ,

Cision announced the acquisition of Bulletin Intelligence and highlighted plans to combine its earned media cloud-based platform with Bulletin Intelligence’s expert analysis and industry knowledge.  Bulletin Intelligence provides top level executives with highly-customized, curated briefings that include a comprehensive look at the day’s news and other competitive intelligence. The acquisition follows Cision’s recent announcement of plans to go public.

From the release: “After our recent announcement to go public, acquiring Bulletin Intelligence is a natural next step toward building the world’s most complete earned media cloud platform,” explained Cision CEO Kevin Akeroyd. “In an era of excess information and the 24/7 news cycle, the addition of Bulletin’s world-class analyst services bolsters our ability to provide data-driven insights that today’s executives need to make critical business decisions.”

Link PRNewswire

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B2B Data Market Industry Report: Satisfaction High with Third-Party Data Providers
March 29, 2017 MarTech Product News

Openprise, the leader in data automation solutions for marketing and sales, today issued its 2017 B2B Data Market Industry Report.

Openprise surveyed 175 U.S.-based B2B marketing professionals to identify data marketplace trends.

The report takes a look at the challenges B2B marketing and sales teams face with their use of external data and their relationship with third-party data providers. Some findings of the survey include:

  • Satisfaction Runs High with Third-Party Data Providers While marketers are often frustrated with the state of their house data, their sentiments towards data providers are much more positive. 56% of the marketers surveyed said they’re “very satisfied” with their current data providers, while another 38% reported being “somewhat satisfied.”

Commenting on these findings, Allen Pogorzelski, VP of Marketing at Openprise, said, “It makes sense that most companies are satisfied with the quality of the data they’re seeing from reputable data providers. The data issues most companies are struggling with are in normalizing and integrating that data from different vendors into their house databases to make it useful.”

  • Trying Multiple Data Providers Leads to Greater Satisfaction The marketers who have tried four or more data providers tend to be happier: 80% of those respondents are “very satisfied” with their current data providers. For everyone else, that number drops to around 50%. In a nutshell, these results indicate the more data providers marketers work with, the more likely they will find the right fit. Since each data provider has its own unique strong suits, it makes sense that marketers are more satisfied when armed with multiple providers. Backing up these findings, the survey found that on average, B2B marketers plan to engage with a total of three data providers in 2017.
  • Large Companies are Harder to Please While 67% of marketers at small companies are very satisfied with their data providers, only 31% of their counterparts at large enterprises agree. This finding reinforces the notion that larger companies have tougher and more complex data requirements than smaller ones. It may also be that data issues compound when the size of a database grows, making data management for large enterprises exponentially more challenging, and impacting the satisfaction rate with providers. “Incorrect field values” in third-party data is also a bigger issue for larger enterprises with 25% of those marketers viewing it as the top concern, compared to only 14% of their counterparts at smaller companies.
  • ABM Isn’t Getting the Help It Needs from Third-Party Data Perhaps fueled by the rise of Account-Based Marketing (ABM), the report found that B2B marketers’ primary use of third-party data is to identify contacts within target companies (62%), followed by identifying new target companies (52%). Subsequently, 41% of the marketers surveyed identify “missing contacts at target companies” as data providers’ biggest weakness. Of note, less than half of marketers surveyed leverage third-party data for their ABM efforts. This outcome is perhaps a reflection of the fact that ABM practices are still gaining widespread adoption.
  • Marketers Have the Most Confidence in Their Own CRM Data While it may come as a surprise to some, the survey found that only one in three marketers tap data providers for data cleansing purposes. In fact, just one in five choose to update their records if existing values conflict with third-party data. This may be that overall, compared to third-party data, marketers have more faith in data entered by their sales team and captured via web forms. Interestingly, the survey found that when marketers’ records are in conflict with content from third-party data providers, over a quarter of respondents said they “keep both (records) and reconcile later.” By not reconciling this data, these marketers are limiting its usefulness and compounding the dirty data problem.

Openprise’s B2B Data Market Industry Report is based on an online survey with 175 respondents collected from U.S. based B2B companies with a minimum of 200 employees. The survey was conducted in January and February 2017.

Download the full report.

Openprise solves the “garbage-in/garbage-out” problem for data-driven professionals. It provides data automation applications that automate the analysis, cleansing, enrichment, and unification of data so that you can deliver data-driven programs and deploy advanced technologies such as marketing automation, account-based marketing, and predictive marketing solutions. Openprise contains the data rules and logic professionals need and seamlessly integrates with marketing and sales automation systems like Marketo, Eloqua, Pardot, and Salesforce.

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Twitter’s Periscope gains pre-roll ads
March 28, 2017 MarTech Product News ,

Twitter extends pre-roll ads to Periscope live videos, offering brands a new advertising opportunity and enabling publishers and creators to monetize content.  Currently available to select advertisers through custom Amplify packages, the solution will expand availability in the coming months.

From the release: “Ads on Periscope videos are a new way to use live and on-demand video to reach audiences at the most relevant moments. Periscope’s authentic and interactive nature brings people immediately into compelling live experiences and the conversation that surrounds them. From 360 degree and professionally-produced broadcasts to spontaneous mobile live video, stories can be shared through a range of video content.” Mike Folgner (@mfolgs), Group Project Manager, Periscope

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Outbrain launches new reporting solution that links content and revenue
March 28, 2017 MarTech Product News

Outbrain launches Automatic Yield, a new reporting solution that will enable publishers to gain real-time insight into the value of content circulating on their site.  Automatic Yield features a single dashboard that captures data from different partners, traffic sources, devices, and users to build a more complete picture of the revenue generated by each piece of content.

From the release: “Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience. Our vision is to offer a single platform that allows publishers to manage and optimize all their revenue and afford them a revenue tool, that editors will love.”

Link PRNewswire

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Absolutdata launches artificial intelligence-driven decision engine
March 28, 2017 MarTech Product News ,

Absolutdata announces the availability of the NAVIK AI Platform, an artificial intelligence-driven decision engine targeting sales and marketing effectiveness.  Combining data, analytics and technology to optimize decisions, the platform offers a range of products including NAVIK MarketingAI and NAVIK ConceptAI as well as NAVIK SalesAI which was announced in September.

From the release: “The NAVIK AI Platform develops an intelligent self-learning system that continuously learns from your unique business environment for better decision making,” said Dr. Anil Kaul, CEO of Absolutdata. “Until now, sales and marketing technology has primarily focused on executing decisions that were already made. What makes the NAVIK AI Platform revolutionary is that it operates at a higher level to actually improve decision-making. Use cases with sales and marketing teams demonstrate that it is capable of delivering amazing results across industries.”

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Microsoft updates Skype for Business
March 27, 2017 MarTech Product News

Skype for Business has new features, announced today by Microsoft, moving the focus for Skype from platforms to features for business users. The release include Auto Attendant, which will automatically route inbound calls with customer input; Call Queues will send callers to the next available operator in the order in which they come in. Skype is previewing Skype for Business Call Analytics, a dashboard providing administrators with greater visibility to identify and address call issues.

Link: Microsoft 

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RingCentral adds real-time analytics to unified communications platform
March 27, 2017 MarTech Product News , ,

RingCentral adds two new analytics capabilities to its unified communications platform. Currently available for beta, RingCentral Quality of Service Analytics enables organizations to anticipate and diagnose any voice quality of service issues impacting users before they become critical problems.  RingCentral Live Reports tracks customer interactions in real-time and is currently available as an add-on for RingCentral Office customers.

From the release: “Enterprise IT organizations are demanding real-time reporting capabilities to deliver a high quality of communications services to their users,” said Jose Pastor, vice president of product management at RingCentral. “We are now bringing the industry’s most sophisticated reporting capabilities so IT and department leaders can easily monitor, analyze, and resolve issues proactively.”

Link RingCentral Press Release

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Marketing data analytics provider, AppsFlyer unveils Pivot
March 27, 2017 MarTech Product News ,

Mobile attribution and marketing data analytics company AppsFlyer launches Pivot, a new reporting interface. Targeting marketers still using Microsoft Excel, the solution enables marketers to answer complex questions by analyzing aggregate data from within the AppsFlyer analytics dashboard.  With Pivot, marketers can conduct a number of analyses including: Media Cost Analysis, Deep Campaign Analysis, and Activity and Retention Insights.

From the release: “Since the early days of the PC, marketers have relied on basic tools like Microsoft Excel to analyze data, and today many remain dependent on these same tools,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “Pivot gives marketers the ability to take data into their own hands, so they can work faster, collaborate smarter and discover deeper insights without an overdependence on tools that can waste business’ time and resources.”

Link Marketwired

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Spotify acquires, closes MightyTV
March 27, 2017 Acquisitions , ,

Spotify acquired and then shut down MightyTV, a content recommendation service focusing on video content. The MightyTV app featured a Tinder-style swipe interface to guide users to TV and film choices geared to their personal tastes. Moving forward, the Spotify plans to utilize MightyTV’s  expertise in developing programmatic advertising and personalized recommendations solutions for its streaming music service.  

From the release: “The content recommendation system MightyTV has built is incredibly aligned with how we think about advertising technology and marketing personalization,” said Jason Richman, VP of Product at Spotify. “Brian and his team will help us continue to innovate on free monetization and extend our leadership position in programmatic audio.”

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Logo Tools for Startup Marketers
March 27, 2017 Brand Management, Content Marketing ,

The Telegraph said 2016 was a record for new start-ups, reporting “between January and June, 29 people for every 1,000 residents started their own businesses.” Oh, by the way? That’s in the London area alone.

If 2017 is your year to finally get your business off the ground, give yourself a shot of inspiration — get started on your logo right now. It’s always exciting to envision yourself Tweeting that first Tweet, or handing out your gorgeous new business card if that’s how you roll. If you forgot to sign up for that Principles of Graphic Design seminar, but you have some idea of what you’d like in a logo, take your idea for a spin using one of the logo generation tools. These programs,, all free to get started, automatically combine styles and colors you like within the framework of tried and true design guidelines. They generate a professional-looking logo that you can tweak until it’s perfect. Your logo is like a visual handshake that will introduce your brand time and again. Make it awesome.

 

Tailor Brands has you enter your brand name along with company details.. Based on your preferences, the tool generates a selection of logos. Mock-ups let you see how it looks on social media,, business cards, even T-shirts. Once you select your favorite design, you can edit all you want with no time limit.
BEST FEATURES: Thoughtfully right-sized purchase options let you buy one high-res logo, or a deck of additional resolutions and sizes for any business asset.
PRICING: Basic $39, Professional $59, Premium $99

 

Online Logo Maker is a freemium tool featuring a massive gallery of symbols and icons, plus more than a hundred fonts. Start with a basic design, upload your own images, add a slogan and change colors.
BEST FEATURES:  Free download for your 300 px logo, or you can upgrade to Premium for higher resolution images and additional features.
PRICING: Basic is free, Premium is $35 monthly.

 

DesignMantic Logo Maker automatically generates a selection of professional-looking logos based on your preferences. Pick your favorite design, then customize any part of it with a large menu of fonts and colors.
BEST FEATURES: Simple pricing model. Free to generate and edit as many variations as you like with no time limit, and only pay for the finished logo.
PRICING: $37

 

Logojoy is a simple and creative logo generation engine that displays a beautiful selection inspired by preferences that you set. All design components are original, every logo 100% custom generated just for you. View any logo in real-life photo mockups so you can see how it looks on business cards, letterhead and online.
BEST FEATURES: As you scroll, Logojoy generates more logos based on those you’ve favorited, up to fifty at once. Tweak components, fonts and colors, comparing and favoriting until it’s perfect.
PRICING: Basic $20, Enterprise $165.

 

Smashing Logo offers a dynamic online logo generator for people that know what they like, but not necessarily how to go about creating it. With Smashing Logo, simply enter your brand name and a tag line, and toggle a slide bar to indicate your preference for simple or fancy. Favorite the designs you like, and keep clicking to generate new logos until you get it perfect. Logos are stored 14 days from the date you click the “Generate” button for the first time.
BEST FEATURES: You can apply a special effect that triggers logo animation, very eye-catching when used in banners and blogs.
PRICING: $64.99

 

Logomakr is a fun, free online tool that lets anyone whip up a great-looking logo in minutes. Logomakr offers a large gallery of original symbols, shapes, and colors. For the shoestring budget, Logomakr offers a low resolution logo totally free of charge.
BEST FEATURES: Free downloadable .PNG image for web or mobile, or upgrade to print-ready .high resolution.
PRICING: Basic is free, Professional $19.

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Full Circle Insights unveils Matchmaker, a lead-to-account matching solution
March 24, 2017 MarTech Product News ,

Full Circle Insights launches Full Circle Matchmaker, an Account Based Marketing (ABM) product that automates the process of matching leads to accounts while enabling sales teams to leverage account details and insights as they pursue new prospects. Built on the Salesforce platform, Matchmatcher is now available on Saleforce’s AppExchange.

From the release: “As CRM and marketing veterans, we take pride in providing a customer-first product that fits the unique needs of any business,” said Bonnie Crater, Full Circle Insights president and CEO. “Whether your company has a targeted account-based strategy, a broad response-based strategy, or something in between, Full Circle Insights provides cloud-based solutions that turbocharges smarter engagement and fuller measurement of marketing and sales effectiveness.”

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Cisco completes acquisition of AppDynamics
March 24, 2017 Acquisitions ,

Cisco announced that it has completed the acquisition of AppDynamics, a application performance monitoring company. By tapping AppDynamics’ capabilities, the company plans to improve overall customer experiences by offering complete monitoring intelligence from infrastructure to application to end user. AppDynamics will act as an independent business unit under Cisco’s IoT and Applications division.

From the release: “In a digital world, the user experience, application, and business are converged and inseparable. AppDynamics sits at this intersection monitoring the impact of every line of code on business outcomes,” said David Wadhwani, current chief executive officer, AppDynamics. “By joining forces with Cisco, we’re able to double down on our vision of helping companies overcome the complexity of modern software so they can deliver exceptional customer experiences and drive better business performance.”

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Facebook Reintroduces Atlas For Attribution Tracking
March 23, 2017 Industry Buzz, MarTech Product News

Facebook announced that Advanced Measurement will be a feature of the Facebook Business Manager. Rather than rely on the cookie, Advanced Measurement features cross-channel measurement tags. These ID tags can track people as they go from smartphone to tablet to laptop, correcting for duplicates. For example if they engage with an ad on their phone and then click-through later on a computer, Advanced Measurement will omit the duplicate. Advertisers and agencies will be able to track how many people they reached and which publishers to credit for the revenue generated from Facebook ads.

From the release: “Our advanced measurement solution will become the central destination for people-based, cross-publisher measurement. We’ll also look to integrate additional measurement tools for performance and brand marketers beneath the advanced measurement umbrella. And, we’ll start transitioning clients who use our Atlas measurement solutions to our advanced measurement products.”

Link: Facebook Business Manager

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Instagram reaches 1 million active advertisers
March 22, 2017 MarTech Product News ,

Instagram continues to grow with the announcement of 1 million active advertisers as well as a rise in general Instagramers to over 120 million in the last month.  The mobile-first platform makes it easy for businesses to place an ad in just four taps.  Recent business features have included more insights on stories, posts saved, and multi-post images.  The company plans to include the ability to book a service with a business directly from their profile later this year.

From the release: “People come to Instagram to follow their passions, from travel and fashion to food, entertainment and everything in between. And those passions extend to brands, with 80% of Instagrammers following a business today.” Instagram Blog Post

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LinkedIn updates Sales Navigator for high-functioning sales organizations.
March 22, 2017 MarTech Product News ,

LinkedIn announces the availability of Sales Navigator Enterprise Edition and includes two new features — PointDrive and CRM Sync.  PointDrive enables salespeople to send customers supporting sales material bundled as a cohesive sales experience.  Using CRM Sync, salespeople can now track their Sales Navigator activities whether taking notes, sending emails or making phone calls directly in a CRM solution.  

From the release: “Our newest addition, Enterprise Edition, is designed to be the best version of Sales Navigator for high-functioning sales organizations. As they say, we’re turning up the volume to 11.”  Doug Camplejohn, Head of Product, Sales Solutions

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