Getting to digital transformation for any marketer is hard work, says CabinetM Co-Founder Anita Brearton.

Given all the challenges how do you drive digital transformation and achieve your unified customer experience objectives?

The magic is in creating an executable plan that is easily adaptable to changing marketing and technology trends supported by an organizational structure that ensures centralized decision-making where necessary, and distributes decision-making where possible to promote innovation and evolution.

At the risk of stating the obvious, it starts with business strategy.

Read more of her submission to the Hackies on the ChiefMartec site 

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