Gartner may have thrown down the gauntlet, but this has been happening for a while: Digital Agencies cannot just shrug off the competition brought by Consultancies anymore.

“Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of Gartner’s Magic Quadrant for Digital Agencies. “A lot of the more traditional agencies led their stories with consulting capabilities and how they’re looking to build those out.”

If you’re an agency, make sure you’re listed at CabinetM. Contact Erica Ross at to make sure you’re in the mix.

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