MaxPoint announces the addition of two features to its CRM enrichment and matching software, Customer Catalyst. One links customer email addresses with households to improve enrichment and multi-channel activation while the second enables marketers to create intelligent look-alike models for identifying high-value prospects.

From the press release: “Since launching Customer Catalyst last year, our customers have seen improved engagement and targeting of their customer base,” said Michelle Engle, VP of Product Marketing and Product Management at MaxPoint. “Now with our expanded matching and list-building capabilities, we help them derive full benefit from not just their database of customers but also deliver innovation in helping them with prospects.”

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