Boingnet Audiences Campaigns offers marketers the tracking and personalization of PURLs, without the need to build custom landing pages. Highlights of this release include:

  • Audiences Campaigns – Track and personalize the experience of direct mail or email recipients across any web, landing or eCommerce pages.
    Billing & Subscription Management by Stripe – Billing and subscription systems now use Stripe
    New PURL Format Options – Fixed width, randomly generated PURL strings can now be selected when building Personalized or Audience Campaigns.

Link: Boingnet

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