Boston-based March Communications has launched its Consumer Innovation Group, a new “shop in a shop” focused on connecting consumer innovation brands with their most valuable audiences. The Group is dedicated to building data-driven, consumer-centric and actionable integrated PR campaigns for brands across personal technology, leisure, media & entertainment, retail & eCommerce and health & wellness. March has appointed Jodi Petrie as executive vice president to lead the new consumer innovation offering. Petrie joins March from Cone Communications, where she developed and led the Planning and Insights Group. She was previously at Racepoint Global, where she led the Digital Consumer Practice.

From the release: “Over the last year, March has made significant investments in its research and content capabilities. With the launch of the Consumer Innovation Group, we’re adding planning, insights and consumer-centric strategy to our offering, significantly enhancing our ability to deliver integrated communications campaigns centered on a deep understanding of our clients’ audiences,” said Jodi Petrie, Executive Vice President at March Communications. “It represents a big push to grow the consumer innovation side of our business. We’re thrilled to see the doors that it will open for both March as an agency and for innovation brands navigating the conversation with their consumers.”

Link: BusinessWire

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