Mirabel Technologies, the global leader in integrated publishing solutions, and creator of the widely-used Magazine Manager and Newspaper Manager CRM platforms, has officially unveiled “Mirabel’s Marketing Manager” a next generation web visitor identification CRM platform with built-in marketing metrics, data appending and a multitude of related lead generation capabilities, including identification of unknown website visitors.

From the release: “The genesis of this company was that we wanted to know who was coming to our website, and then have as much data we could about that prospect automatically appended to the record to give our sales staff an edge in finding new prospects. We think we are doing that better than anybody in the market,” said Mark McCormick, President of Mirabel Technologies.

Link: Yahoo

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