Monthly Archives: May 2017

Salesforce’s Sales Cloud PRM brings channel marketing, direct sales together
May 31, 2017 MarTech Product News

Salesforce has announced the launch of Sales Cloud Partner Relationship Management (PRM), a new sales app that will empower companies to turbocharge channel sales. The new PRM app will allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.

From the release: “Traditional partner portals tend to be pieced-together legacy systems that are generic and disconnected from CRM. This results in substandard channel performance and ultimately a poor user experience,” said Mike Micucci, GM and SVP, Salesforce Products. “Sales Cloud PRM is the solution companies have been looking for—a turnkey app that enables them to extend the world’s best CRM to their partners.”

Link: Salesforce

Visit Sales Cloud PRM on CabinetM

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Marketing Automation will be a $7.63B industry by 2025
May 31, 2017 Uncategorized

“The marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research and Markets.”

More at MediaPost including what segments (email) and regions (North America) make up the majority of the field.

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Landmark from PlaceIQ released to general public
May 31, 2017 MarTech Product News

Landmark is a location-based tool that, in a twist, is available to the public to create business and customer intelligence. The platform lets clients view and compare analytics from a staggering repertoire of businesses in order to understand, and perhaps revise, their own place in the market. Landmark tracks the smartphones of opted-in users to map the “consumer journey” across mobile, video, TV, email, and out-of-home activity. This massive repository of data can then be graphed to show performance, competition and trends.

From the release: “We really passionately believe in the power of location to solve real business challenges for retailers, casual dining – for all sorts of businesses,” said CEO and Co-Founder Duncan McCall. “Location and movement is this omnipresent force that connects people, places and things.”

Link: PlaceIQ

Visit Landmark on CabinetM.

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Ad Exchange NYIAX launched in partnership with Nasdaq
May 31, 2017 MarTech Product News

NYIAX (New York Interactive Advertising Exchange) has launched, announcing it is the world’s first guaranteed advertising contract exchange. The new exchange will operate on Nasdaq’s world-renowned technology and leverage the Nasdaq Financial Framework architecture. NYIAX will be the first exchange to be deployed in the cloud and also run on blockchain technology.

From the Release: “NYIAX is a trading platform that brings Wall Street to Madison Avenue through a Nasdaq-powered, seamless global exchange that allows publishers and advertisers to buy, sell and re-trade premium advertising inventory as guaranteed contracts,” said NYIAX CEO Lou Severine. “By enabling guaranteed digital media contract trading with efficiency, transparency and ease and providing the proprietary matching engine and trading tools trades require, NYIAX helps advertisers and publishers dominate the $72 billion US digital advertising landscape they command. Once the exchange achieves critical mass within digital, we will begin supporting TV, print, radio and out-of-home markets.”

Link: Globe Newswire 

Visit NYIAX on CabinetM.

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Lithium to be acquired by Vista Equity Partners
May 30, 2017 MarTech Product News

Lithium Technologies, Inc., the market leader in cloud-based social media management and online community solutions, today announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data and technology-enabled businesses, including marketing industry giant Marketo.

From the release: “This marks a new chapter for Lithium, and the next step in creating the leading Digital Customer Experience company,” said Rob Tarkoff, President and CEO of Lithium. “Our vision of helping brands build amazing digital customer experience at scale remains the same, and we will continue to develop the leading engagement platform to provide more value to our customers. This transaction with Vista gives us the opportunity to accelerate our plans to create a consolidated Digital Customer Experience software stack that will be the best in class for enterprise brands.”

Link: Lithium

Visit Lithium Technologies on CabinetM.


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DoubleVerify and Snap Announce Partnership for Brand Safety Initiative
May 30, 2017 Advertising, MarTech Product News

DoubleVerify has announced a new joint initiative with Snap designed to provide better brand safety controls for Snapchat advertisers. DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. The partnership seeks to help Snapchat advertisers ensure that their promotions on Snapchat are delivered within appropriate content, flagging any ads that are determined to be inappropriate or objectionable, and blocking those ads from appearing with user-generated content. The two companies plan to introduce future initiatives this year designed to boost the impact of advertising on the Snapchat platform.

From the release: “DoubleVerify is proud to partner with Snap on this important brand safety initiative. We applaud Snap for swiftly addressing the needs of advertisers for third-party validation across their digital media investments,” says Wayne Gattinella, President and CEO at DoubleVerify. “We are extremely pleased that the results of our first review confirm that Snap’s brand safety controls provide a meaningful layer of protection for brand advertisers.”

Link: PRNewswire

Visit DoubleVerify on CabinetM.

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Datorama Introduces AI-powered Insights for Marketers
May 30, 2017 MarTech Product News, New Products

Datorama, provider of marketing performance management solutions, has announced Datorama Genius, a new AI-powered platform. Genius gives marketers a more complete picture of total marketing performance across all sources of data, automatically analyzing all the positive and negative drivers on KPIs to reveal deep insights in a format that’s easy to read and explore.

From the release: “Behind the scenes, Genius uses automated regression modelling and proprietary statistical analysis methods to mine your data for insights that matter most to your business. It balances effect size, statistical significance, and predictive power to show you significant things that are happening –both good and bad. The result is feed of insights that show you the optimization paths across your data to help you flip your optimization switch into “always on” mode.”

Link: Datorama

Visit Datorama on CabinetM.

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Better messaging tools for teamwork
May 30, 2017 Content Marketing, Customer Relationship Management

You text mom, your kids, your significant other. What are you using for instant messaging both inside and outside your company? Are your sales teams messaging each other and external clients, using just whatever IM app they happen to have? Does it connect with your in-house systems? Is there a record of the conversations?

If no, then you can definitely ramp up your IM performance with flexible tools. Since mobile has rocketed to be a top communications channel, options abound for incorporating IM into your toolset in a meaningful, trackable way.


Convo is a secure messaging app offering a threaded, newsfeed format that’s easy for individuals and groups. With Convo, go beyond IM with in-context discussions that get saved like emails threads, but faster. Your individual feed keeps you informed and up-to-date with the people that you work with every day.
BEST FEATURES: Convo can integrate with 700+ apps that you already use, so you can communicate with every team you’re working with, all from one place.
PRICING: Free to get started up to 20 users. Upgrade to plans starting at $5 per month peruser.


Campfire by Basecamp is a web-based platform you can use to send and receive messages instantly between individuals and groups. Exchange IMs, share documents and media files anytime from web or mobile. Configure Campfire into private chats for partners, clients, in-house colleagues, or project teams on the fly.
BEST FEATURES: Campfire lets Basecamp teams use the same central hub for IM, group chat, sharing media and code.
PRICING: Right-sized Basic, Plus, Premium and Max plans from $12 per month to $99 per month.


Slack is the popular collaboration and instant messaging system primarily designed for software developers, now using extensive integrations make Slack a great solution for teams of all kinds. Slack itself offers dozens of built-in integrations in addition to third party apps that integrate with Slack.
BEST FEATURES: Slack uses channels to sort chats and alerts by group or topic, by public, invite-only or special teams. Messaging includes text, or docs, media files and code.
PRICING: Free forever with basic features. $6.67 per person monthly for Standard, and $12.50 for Plus.


HipChat is a powerful, secure and reliable IM tool that uses @mentions to thread chats by topic. With added features such as video calling and screen sharing, HipChat keeps the workflow moving without having to switch between IM, email, screen sharing and drop boxes.
BEST FEATURES: Integrates with services like JIRA, Bitbucket, GitHub, Asana, Google Hangouts, Zendesk, and 150+ more. Custom emoticons and HipBots, animated GIFs, RSS feeds, and Twitter notifications.
PRICING: Free forever basic version. Upgrade to Plus for $2 per month per user.


Jive Chime features a real-time instant messaging application for individuals, in-company groups or external client support. It’s easy to set up public and private chat rooms as permanent hubs, or on the fly. IM works with other Jive communication modules.
BEST FEATURES: Dashboard shows when people are online, offline, or away. Read Receipts with every message.
Provide administrative rights to users in an organization as needed.
PRICING: See vendor for details


Symphony is a secure messaging application that uses Signals based on #hashtags, $cashtags, rooms, and users. Reduce the number of communication systems by managing all IMs and Chat Rooms in one feed, exchanging messages and files with people inside and outside the company. Symphony offers secure user authentication, expression filtering, and legal disclaimers.
BEST FEATURES: See your feed how you want it. Pin important chats, pop-out or re-size windows.
PRICING: Free forever with limited features. Upgrade for $15 per month per user.


Teamwork Chat is an instant messenger app that uses @mentions to thread direct messages and chats by topic or by user. Keep track of multiple conversations with Teamwork Chat’s timeline, rooms, and people sidebar tabs. Create tasks and projects. Quickly notify the team using @all and @online, or @mention teammates directly.
BEST FEATURES: Reply to conversations from your email. Enhance messages with emojis.
PRICING: Free forever for two projects and 100MB space. Right-sized plans start at $49/month for unlimited users.


Glip is a suite of business collaboration tools featuring IM, video chat, file sharing, task management and shared calendars. Glip is flexible, integrating easily with popular apps and services such as Evernote, Dropbox, GitHub, Google Drive and others.
BEST FEATURES: IM and group chat comes with file sharing, task management, video conferencing and shared calendar.
PRICING: Free forever limited version. Basic is $5 per person, per month. Pro is $10 per person, per month.

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How do you find a marketer who knows MarTech?
May 26, 2017 CabinetM Stacks

The very wise piece in Forbes noting that who we hire as marketers is going to need to change (The Future Of Work In Marketing Should Involve Upskilling, Science And Algorithms) brings up the question:

How do you find the future marketer?

From Forbes contributor Andrew Stephen:

…chief marketers attempt to digitally transform their organizations, and face ever-increasing pressure to extract more value from fewer resources, they are realizing that they also need to reassess what marketing work will entail in the future-oriented marketing teams they are building. And they need to determine which skills their people need for the future.

We have a solution at CabinetM: The SkillStack.

Here’s three steps to go about it:

  1. Plan your strategy. Marketing Strategy always comes first.
  2. Note what Marketing Technology products are going to help you meet your strategy.
  3. Seek out marketers who have skill sets to match the tools, and strategy, that will get you to your goal.

Think about the cost of an employee. Now think of the cost of hiring the wrong employee who cannot support your growth.

Using SkillStacks to get the skills you need will help you build your marketing department of the future.

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Twitter Launches Direct Message Cards To Drive Personalized Engagement
May 25, 2017 MarTech Product News, New Features

Twitter has announced a new Direct Message Card to enable its advertisers to personalize customer interactions, and to drive discovery through enriched Promoted Tweet campaigns and organic sharing. With the new Direct Message Card, social media marketers can engage people using fully customizable Call-to-Action buttons, each one linking to a specific experience within Direct Messages. Businesses can use Direct Message Cards to take advantage of Twitter Ads’ full targeting suite, find a relevant audience to engage in a personal way, at scale.  The Direct Message Card is currently available in limited beta to Twitter advertisers.

From the release: “The Direct Message Card is a robust discovery tool that complements other features we have built to make Direct Messages a powerful canvas for brands to build personalized and scalable conversational experiences, including Welcome Messages, Quick Replies, Custom Profiles, Location Sharing and more. We’re excited to provide brands with additional tools to create new ways of engaging and building deeper relationships with their audiences on Twitter.”

Link: Twitter

Visit Twitter on CabinetM.

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Facebook builds deliberately boring building to study marketing via neuroscience
May 25, 2017 Uncategorized

Facebook, in efforts to learn more about how their site is perceived, has built a new center in New York City to study marketing, via neuroscience.

The Center for Marketing Science Innovation is in a former night club, but is designed to look like a boring doctor’s office: Somewhere you’d be whipping out your phone and looking at social media.

Reports AdWeek:

The lab will study users in a variety of situations meant to simulate viewing content in various settings, including on a desktop computer, mobile device or big-screen television. The research lab, which Facebook says will be managed by a third-party company, will have rooms set up like living rooms, while others are more like a standardized testing center or a conference room.

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Google Attribution launches in beta
May 25, 2017 Uncategorized

Google Attribution was announced at the Google Marketing Next conference as a free tool to stop last-click attribution for good. Google Attribution 360 brings online and offline media together for deeper insights that lead to better performance and higher return on marketing investment for cross-channel campaigns. The tool is free, and has launched in beta.

Link: TechCrunch

Visit Google Attribution on CabinetM.

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We couldn’t agree more, Professor Fader
May 25, 2017 CabinetM Stacks, Uncategorized

AdAge has a great salute of 25 Marketing Trailblazers where they include Peter Fader (Wharton professor, co-founder Zodiac). When asking for his take on the biggest surprise that will come in 2017, Fader, to paraphrase, said managing digital transformation.

The biggest surprise in the martech world will be greater accountability. Firms will stop spending like drunken sailors on shiny objects and overhyped platforms. They will start demanding formal, verifiable financial consequences for the various technology initiatives they’re taking on.”

That’s a lot of the reason CabinetM exists. Marketers need a platform to help manage the 7,000 marketing tools in our directory, and a way to manage spend, manage tech adoption, find the tool to automate your strategy and find the technology that is your next-generation marketing.


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Citrix Unveils Innovations In Productivity, Insight and Security
May 24, 2017 MarTech Product News, New Products

Citrix has announced the release of Citrix Workspace, a fully connected digital hub where enterprise teams can securely access their apps, desktops and data from anywhere. Security, productivity and a reduced need to rely on IT resources are key features for the new unified workspace, leveraging the new partnership between Citrix and Microsoft and the integration of complementary products. By combining highly reliable Windows app and desktop delivery from XenApp and XenDesktop, device security from XenMobile, secure file sync and sharing with ShareFile, and network security with NetScaler, Workspace empowers enterprise business leaders with comprehensive, easy-to-manage end-to-end workspace administration.  The company unveiled the new unified platform at Synergy 2017, taking place May 23-25 in Orlando.

From the release: “Work is no longer a place you go, it is an activity and digital natives expect their workplace to be virtual and follow them wherever they go. They are pushing the boundaries of how they work,” said Citrix CEO Kirill Tatarinov.

Link: Citrix

Visit Citrix on CabinetM.

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Don’t make this mistake when presenting your MarTech Stack.
May 24, 2017 CabinetM Stacks

In newspapers it’s called “tombstoning” — when you put headlines right up against each other and humans read them as one big sentence. Usually it’s just inappropriate, or laughable.

Know you want to make sure when you build your MarTech stack, the focus is on the work, the programs, and not on a how it looks.

Here’s an example — this week when building the Newsletter stack (a stack of all the marketing technology referred to in the newsletter, we had an odd juxtaposition of the logos for Social Realty Ad Exchange and e-X Advertising Intelligence Platform. The result? Visually amusing, but not appropriate for the team:

No one wants to pull that up in front of the boss.

So here’s a pro tip: In CabinetM, you have the functionality to move around the logos of your stack — You can put them in order of programs you use most, least, or just so you don’t spell out “S-ex” in front of the whole team. Using this feature, here’s how this past Friday’s newsletter stack went out, below. Better, right?


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Google Cloud Redefines Brainstorming With Jamboard Launch
May 23, 2017 MarTech Product News, New Products

Jamboard, the stunning 55-inch cloud-connected whiteboard-style tablet designed to transform brainstorm sessions, has been officially launched in the United States. Until today, Jamboard was only available during an invite-only Early Adopter Program (EAP). Now, teams can “jam” on connected Jamboards, writing with styluses, even erasing with a finger just like a traditional whiteboard. Jamboard uses the same real-time co-authoring that powers Google Docs and the G Suite apps, so teams can collaborate in the same room, or contribute remotely using the Jamboard app for Android and iOS. The Jamboard app makes it easy to join in from anywhere on a phone or tablet, and you can also use the app to claim a Jamboard when you walk into a conference room and start adding any kind of content from G Suite. A G Suite subscription is required, and Jamboard is priced at $4,999 USD.

From the release: “Good ideas become great ones when you work together with your teammates. But as teams become increasingly distributed, you need tools that spur visual creativity and collaboration—a way to sketch out ideas, rev on them with colleagues no matter where they may be in the world and make them real.”

Link: Google Cloud

Visit Google on CabinetM.

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Qstream Adds Video to its Award-Winning Coaching Hub
May 23, 2017 MarTech Product News, New Features

Qstream, providers of high-performance sales enablement solutions, announced the addition of video coaching to its Coaching Hub platform. With built-in gamification, performance scoring and a tagging system, Qstream Coaching Hub helps sales managers analyze and improve the team’s capabilities in unlimited ways to fit even the most unique KPIs. Now, sales team managers can integrate video for boosting product knowledge proficiency and confidence, and provide individualized feedback for the richest possible picture of the team’s capabilities. Qstream’s Coaching Hub and new video feature will be showcased at the ATD 2017 conference May 21-24 in Atlanta, GA.

From the release: “Video observations can be a valuable tool for managers, but when used independently of a larger coaching framework, including the data insights to support it, they can’t successfully address the biggest barriers to coaching, including who, what, and how to coach, not to mention a very real lack of time,” said Duncan Lennox, Qstream CEO and co-founder. “Qstream is addressing these challenges with the most complete coaching solution available, one that leverages our analytics engine to combine knowledge and skills data with observational and performance data, all in one platform. Our data-driven approach takes the guesswork out of coaching and lays the groundwork for a sustainable coaching culture.”

Link: Qstream

Visit Qstream on CabinetM.

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ShareableMetrics Announces Upgrade, Expands Social Attribution & Insights
May 22, 2017 MarTech Product News, New Features

ShareableMetrics, a leader in social engagement analytics solutions purpose-built for communications and PR professionals, has released a major upgrade to its flagship platform. With ShareableMetrics 2.0, PR professionals can get deep, actionable insights that reveal how audiences engage and share PR content across Twitter, Facebook, LinkedIn, Pinterest, Instagram and Google+. The new version includes smart Engagement Performance that tracks earned, owned and paid content, accurate content attribution, Content Customization, and an enhanced news search engine to automate article URL tracking.

From the release: “Our new features are the result of listening to our users over the last 12 months as we continue to make social sharing data and insights even more integral to business and marketing communications professionals,” says ShareableMetrics co-founder Andrew Eberle.

Link: PRWeb

Visit Shareable Metrics on CabinetM.

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Feathr Expands Event Personalization Platform With New Da Vinci Feature
May 22, 2017 MarTech Product News, New Features

Feathr has announced a major new update to its leading event marketing platform. Feathr is on a mission to help event marketers understand and interact with each attendee and exhibitor at scale, to deliver the most relevant experience across any channel. Now the company has added Da Vinci, an update purpose-built to embed personalization across the entire Feathr platform. With Da Vinci, event organizers can understand their customer’s journey and personalize their customer’s experience before, during and after the event. Feathr can be used to personalize interactions including: presenting relevant content; connecting appropriate exhibitors and sponsors with attendees; suggesting relevant sessions; proposing valuable contacts to network with; and much more.

From the release: “The growing challenge of capturing audience attention and the high number of competing events mean that it’s never been more important for event organizers to cut through the noise with personalization,” says Aleksander Levental, CEO of Feathr. “Our new Da Vinci update helps event organizers quickly build a comprehensive picture of their customers and prospects, profiling and understanding digital behaviors so that they can create powerful, effective campaigns that are tailored to their interests.”

Link: PRWeb 

Visit Feathr on CabinetM.

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SEMCopilot built to aid AdWords managers
May 21, 2017 Uncategorized

SEMCopilot is filled with features to make SEM campaigns more manageable. A new PPC management software, SEMCopilot was made for AdWords account managers – particularly “in-house” ones – or business owners whose agency has developed a solid set of campaigns for them but hasn’t been adding much value anymore. SEMCopilot automatically sorts search query reports into actionable categories. Account managers can identify geographic, question-oriented, and commercial terms. For Brand Protection purposes identify whether display ads are running on sites that could expose your brand to criticism on social media. Budget control features include the ability to forecast projected spend for the month based on history and current month performance. Account managers can mark campaigns for pausing and simulate the impact their actions will take ahead of time, and can receive alerts when the spend rate is too high or too low, before it’s too late to take action.

From the Release: “SEMCopilot reflects my years of experience – to be frank – making mistakes with other people’s money,” said Ted Ives, CEO of SEMCopilot LLC. “I manage numerous AdWords accounts on behalf of various clients, and we created this tool to aid me in that endeavor. It became so easy to use, many of my customers can now self manage their own accounts.”

Visit SEMCopilot on CabinetM.

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