In just the Marketing Automation category, from 2016 to 2017, the marketing technology landscape grew yet again, by 36%.

So says Scott Brinker of ChiefMartec. We at CabinetM would tend to agree: There are so many tools calling themselves Marketing Automation we needed to divide it into 18 categories just to be useful.

How do you keep track of all these tools? If you’re looking for a graphic on how the industry has grown, the eye charts produced at ChiefMartec are a wonder. If you’re looking for a way to find the tools you need, check out CabinetM’s Marketing Automation directory. Whether you’re a B2C or a government agency, there’s a way to automate the repetitive tasks of marketing — so you can focus on what’s important — the customer.

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