Radius has expanded its B2B Revenue Platform with new pre-built integrations. With connection-ready functionality, B2B marketers can now take advantage of a complete marketing mix that deploys to all channels, including email, phone, field, and direct mail, as well as digital and social channels. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible.
From the release: “The ability to segment a highly targeted set of prospects and engage with them with a consistent message across multiple channels is game changing,” says Shari Johnston, SVP of Marketing. “Omnichannel is not something we as B2B marketers can ignore. Radius is uniquely positioned to help B2B marketers reach their target prospects and customers wherever they are.”
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