Destination Insight equips destination marketing organizations (DMOs) with timely insights into the competition and traveler intentions. DMOs in the know with analysis of up-to-date travel data, removing some of the guesswork often involved when making key marketing decisions. By analyzing billions of up-to-date global air travel transactions in near real time, the suite can reveal hidden opportunities for DMOs to boost their destinations’ growth. DMOs can for example run relevant analyses of traveler searches and bookings to measure, adjust and build more effective campaigns. They can also view bookings to their destination versus competitors to understand who they are most closely competing with and quickly develop strategies in response to market developments.
From the release: “One of the most game-changing aspects of big data is that it enables organizations to look into the future and anticipate the needs of customers,” saidPascal Clement, Head of Travel Intelligence, Amadeus. “Destinations that can understand today’s travelers through data, and respond with targeted, effective campaigns will be well-placed to capitalize on changing traveler preferences.”
Source: PR Newswire
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