SRAX, formerly Social Reality, announced its new name along with a suite of omnichannel advertising automation tools designed to help marketers reach audiences across all channels and devices. With display, mobile and native high impact ad buying fully integrated into the SRAX platform,  the Los Angeles-based company offers brands, agencies, publishers and content owners new opportunities to target, reach and monetize their audiences. SRAX’s tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals.

From the release: “While our roots are in social media, the platform and tools we provide today automate brands’ campaigns across all digital channels,” said SRAX’s CEO and Chairman Chris Miglino. “Our new SRAX branding demonstrates the goal of our platform and tools to deliver a digital competitive advantage for brands to surpass the marketing challenges they face.”

Link: PRNewswire

Visit SRAX on CabinetM.

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