AdAge has a great salute of 25 Marketing Trailblazers where they include Peter Fader (Wharton professor, co-founder Zodiac). When asking for his take on the biggest surprise that will come in 2017, Fader, to paraphrase, said managing digital transformation.

The biggest surprise in the martech world will be greater accountability. Firms will stop spending like drunken sailors on shiny objects and overhyped platforms. They will start demanding formal, verifiable financial consequences for the various technology initiatives they’re taking on.”

That’s a lot of the reason CabinetM exists. Marketers need a platform to help manage the 7,000 marketing tools in our directory, and a way to manage spend, manage tech adoption, find the tool to automate your strategy and find the technology that is your next-generation marketing.

 

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