Datorama, provider of marketing performance management solutions, has announced Datorama Genius, a new AI-powered platform. Genius gives marketers a more complete picture of total marketing performance across all sources of data, automatically analyzing all the positive and negative drivers on KPIs to reveal deep insights in a format that’s easy to read and explore.

From the release: “Behind the scenes, Genius uses automated regression modelling and proprietary statistical analysis methods to mine your data for insights that matter most to your business. It balances effect size, statistical significance, and predictive power to show you significant things that are happening –both good and bad. The result is feed of insights that show you the optimization paths across your data to help you flip your optimization switch into “always on” mode.”

Link: Datorama

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