DoubleVerify has announced a new joint initiative with Snap designed to provide better brand safety controls for Snapchat advertisers. DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. The partnership seeks to help Snapchat advertisers ensure that their promotions on Snapchat are delivered within appropriate content, flagging any ads that are determined to be inappropriate or objectionable, and blocking those ads from appearing with user-generated content. The two companies plan to introduce future initiatives this year designed to boost the impact of advertising on the Snapchat platform.
From the release: “DoubleVerify is proud to partner with Snap on this important brand safety initiative. We applaud Snap for swiftly addressing the needs of advertisers for third-party validation across their digital media investments,” says Wayne Gattinella, President and CEO at DoubleVerify. “We are extremely pleased that the results of our first review confirm that Snap’s brand safety controls provide a meaningful layer of protection for brand advertisers.”
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