Lithium Technologies, Inc., the market leader in cloud-based social media management and online community solutions, today announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners (“Vista”), a leading private equity firm focused on investments in software, data and technology-enabled businesses, including marketing industry giant Marketo.

From the release: “This marks a new chapter for Lithium, and the next step in creating the leading Digital Customer Experience company,” said Rob Tarkoff, President and CEO of Lithium. “Our vision of helping brands build amazing digital customer experience at scale remains the same, and we will continue to develop the leading engagement platform to provide more value to our customers. This transaction with Vista gives us the opportunity to accelerate our plans to create a consolidated Digital Customer Experience software stack that will be the best in class for enterprise brands.”

Link: Lithium

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