Landmark is a location-based tool that, in a twist, is available to the public to create business and customer intelligence. The platform lets clients view and compare analytics from a staggering repertoire of businesses in order to understand, and perhaps revise, their own place in the market. Landmark tracks the smartphones of opted-in users to map the “consumer journey” across mobile, video, TV, email, and out-of-home activity. This massive repository of data can then be graphed to show performance, competition and trends.
From the release: “We really passionately believe in the power of location to solve real business challenges for retailers, casual dining – for all sorts of businesses,” said CEO and Co-Founder Duncan McCall. “Location and movement is this omnipresent force that connects people, places and things.”
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