Yandex has added the opportunity for publishers to use its AI-powered personally targeted content feed, Yandex Zen. Publishers can use Yandex Zen to create their own channels with text, video and advertisements, run media projects, and experiment with mobile formats. Companies can use it to tell their stories, promote their brands, distribute marketing materials and use native advertising to engage with their customers. For independent authors, Yandex Zen offers a means to earn money from advertising while publishing their stories to a wide audience.

From the release: “Just think how many great stories never get heard because they fail to reach their audience. Now artificial intelligence can solve this problem,” said Yandex Zen head Victor Lamburt. “There are stories everywhere: journalists report on important events, companies announce their products, bloggers write about anything and everything. Our goal is to give them new storytelling tools and find an appreciative audience for every story.”

Link: Yandex

Visit Yandex Zen on CabinetM.

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