Instagram is rolling out a new standard for sponsored posts. New tags will allow creators to, and perhaps set the standard that they should, clearly communicate to their followers when they are working in partnership with a business. They will note on posts and stories that publishers are working in “paid partnerships with” sponsors.
From the release: “Not only is this level of transparency beneficial for our community, but it also gives creators and businesses the ability to track and share insights around a partnered post,” noted a blog post from the Instagram Business Team.
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